The next time you attend a live-theater performance, take a moment to look at the ages of its patrons. Where is the young adult and college-age population? The unfilled seats at serious professional productions speak for themselves. Appreciation, attendance and support for theater, and for the arts in general, doesn't result from clever ad campaigns or colorful banners on the street; it comes from a lifetime accumulation of positive theater and arts experiences. Civilization and its benefits must be earned play by play, experience by experience. The Theatre of Will is a non-profit organization dedicated to overcoming the cumulative neglect and cuts in arts funds and to build new audiences for American Theater.
While other groups pin their audience hopes on traditional marketing strategies, Theatre of Will reaches directly into its community to win new theater goers. Be they elementary boys and girls, middle school kids or high school teens, Theatre of Will designs and performs productions that engage young people in the full meaning of theater. Winning college and university students, and their young working adult counterparts, to the love of live theater is what Theatre of Will is all about!
Great theater has always had the ability to make people and events come alive. Audiences of all ages can magically set aside the barriers of time, social class, physical circumstances and emotion to enter a reality other than their own. Now, one of the most important theater companies of our time brings alive great figures from our past, dramatically recreating the illusive spark that marks for the ages someone a genius.
Imagine sitting in a room with Albert Einstein, or listening to a self-directed conversation by Leonardo Da Vinci. What would these persons have to tell us about the diversity of our society, or the personal renaissance that can become part of our everyday lives or classrooms? Through the productions of Theatre of Will, adults can explore the mysteries and tragic complexities of Zelda Fitzgerald?s mind or enjoy with their children a visit with Thomas Jefferson as he envisions America?s future. Celebrating the increasing diversity within our cities, Theatre of Will brings alive such important artists and writers as the great African-American genius Richard Wright.
What greater compliment can a performer accept than to have a school girl excitedly define Mona Lisa as having a ?smirk?, or watch boys applaud when logic overcomes a barrier to human achievement? What richer reward can come to a writer than to have boys and girls sing aloud with Leonardo or see joy in the mathematics of Einstein?
A national non-profit organization, Theatre of Will offers on-going performances in theaters throughout Southern California and provides exciting shows in educational institutions throughout the United States and Europe. Founded in 1998 by the eminent playwright Willard Simms, this premier company is the result of over 20 years of preparation and show-business experience. Click here to link to Theatre of Will's Web site.
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