Services
Photo: Children from Boys & Girls Clubs in Ventura County, California enjoy a special preview show of the Spring Spectacular, an annual fund-raiser for America's Teaching Zoo at Moorpark College.
Anchor Education (æ) provides a wide array of services to its clients through its expertise in research, strategy creation, tactic development and implementation based on its extensive knowledge of the education market, consumer behavior and high tech trends. Our insight into the rapidly-changing marketplace provides a foundation on which to develop new strategies impacting awareness, image, consideration, and most importantly, the bottom-line.
With experience in developing programs for groups ranging from Fortune 500 companies to marquee universities, our professional team boasts a background rich in marketing services.
Research
- Primary and secondary studies
- Impact awareness reviews
- Competitor assessment
- Who's competing for students' & schools' attention?
- Education statistics & market monitoring
- Inventory of company's assets
Strategic Planning
- With clients and their support agencies
- Ideation sessions (Brainstorming)
"The easiest mechanism for teaching people
has always been play."
Alex Garden, age 25, world's premier video game developer
On-Campus Events, Programs and Promotions
- Spring and winter break promotion
- Year-round on-campus and off-campus events
Curriculum
- Development
- Evaluation and Validation
Informal Education Venues (Zoos, Museums, Libraries)
- Curriculum/program development
- Play-to-Learn kits
Advertising
- School publications
- On-campus posters
- Mailings
- Consumer magazines
- Internet
Public Relations
- Image enhancement
- Product and service awareness
- Education specific projects
Brand Development & Promotions
Outreach Programs
- Celebrity spokespersons
- Educator endorsements
- Union teachers access
Collateral Development
- Creative and design personnel
- Child and school-friendly art sources
Cooperative Marketing Programs
- Non-competitor alliances
Product Sampling
- On-campus sampling promotions
- Near-campus sampling
- Off-campus sampling
- Couponing
- Distribution specific to a company's needs
Sales Support
- Incentives
- Internal promotion utilization
Cause-Related Marketing
- Alliances with non-profit organizations
Contests and Sweepstakes
Program Evaluations
Corporate Alliances and Non-Profit Partnerships
- Exclusive relationships
- Affinity agreements
- Overcome your competitor's advantages
- Broaden your customer base
- Get product consideration in unique venues, locations
- Stimulates new product/service development
- Build greater recognition for both organizations
- Opportunities for private labeling
Anchor Education
21031 Ventura Blvd., Suite 419
Woodland Hills, CA 91364
(818) 347-9665